Q. What is SEO and how to get found on Search Engines
A. The best description of S.E.O. or Search Engine Optimisation (US spelling is “optimization”), is the process of creating or updating an entire website or single web page so that it complies with guidelines stipulated by the various search engine companies. A well developed and optimised website will have a better chance of achieving a high position on search engine results pages for the search terms people use to find a product, service or information portal.
Other elements of a website may need to be updated or corrected so that visitors will choose to stay and interact with the website. This could lead them to calling a phone number, completing a survey or a contact form, or making a purchase. Good design and a well thought out structure will result in more new visitors and a higher percentage of returning visitors to your website.
A detailed document about SEO can be found in the Google PDF file – “Search Engine Optimisation Guide” (free to download). If you need to know what SEO is and how to get found on search engines this guide will point you in the right direction. Or, simply try submitting your website to Google – do a search for ‘Google addurl’ – you can always ask The SEO Expert if you need some help working it all out!
To download and open the above PDF guide you will need to install the free Adobe Acrobat Reader which is available here.